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The Keys to a Successful Loyalty Program

  Loyalty programs have been around for quite some time. One of the first real loyalty programs was S&H Green Stamps which emerged in the 1930’s. Customers would receive stamps at the checkout...

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How Effective Is Your Customer Loyalty Program?

I am a huge fan of Loyalty Programs – and for most of the ones I’ve joined, I feel I get value out of the programs I utilize; like My Coke Rewards, My Paw Points, my CVS Extra Care Card, not to...

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Building Customer Loyalty

Inc.com recently published an article “The New Rules of Building Customer Loyalty” which is a compilation of articles—and some of the best advice—on building customer loyalty that has been published...

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Concierge Services: From the Hotel Lobby to the Palm of Your Hand

The Evolution of Concierge Services The origin of the word concierge is uncertain, but many believe that it comes from the Latin word “conserves,” meaning “fellow slave.”  Others claim that the first...

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Exceptional Customer Service: The Most Important Aspect of Customer Loyalty

Recently VIPdesk and Affinion Loyalty Group conducted a survey of Loyalty Marketing Professionals which revealed the importance of exceptional customer service, exclusive rewards and concierge service...

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