The Keys to a Successful Loyalty Program
Loyalty programs have been around for quite some time. One of the first real loyalty programs was S&H Green Stamps which emerged in the 1930’s. Customers would receive stamps at the checkout...
View ArticleHow Effective Is Your Customer Loyalty Program?
I am a huge fan of Loyalty Programs – and for most of the ones I’ve joined, I feel I get value out of the programs I utilize; like My Coke Rewards, My Paw Points, my CVS Extra Care Card, not to...
View ArticleBuilding Customer Loyalty
Inc.com recently published an article “The New Rules of Building Customer Loyalty” which is a compilation of articles—and some of the best advice—on building customer loyalty that has been published...
View ArticleConcierge Services: From the Hotel Lobby to the Palm of Your Hand
The Evolution of Concierge Services The origin of the word concierge is uncertain, but many believe that it comes from the Latin word “conserves,” meaning “fellow slave.” Others claim that the first...
View ArticleExceptional Customer Service: The Most Important Aspect of Customer Loyalty
Recently VIPdesk and Affinion Loyalty Group conducted a survey of Loyalty Marketing Professionals which revealed the importance of exceptional customer service, exclusive rewards and concierge service...
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